About Us



Soigneur provides luxury, fully supported cycling trips celebrating Australia’s finest and lesser known rides. Our ethos is ‘the road less ridden’. To ride with Soigneur is to escape into the natural world, to leave behind the noise of the city, to escape the daily grind. The Soigneur experience is characterised by the pride we take in the service, care and attention to detail for our guests.

Soigneur’s co-founders, Daniel Strauss and Jason Blankfield, would organise weekend riding adventures for mates which would usually involve long days on the bike discovering new roads followed by home-cooked feasts and war-stories. It was on one of these weekends, deep into a 200km ride in Gippsland, that Jason and Daniel first talked about the idea of organising fully supported cycling trips.

Daniel and Jason drew inspiration to start Soigneur from different places. Jason, from his involvement in Chain Reaction, a charity bike ride, which showed him the joys of riding his bike when everything else is taken care of, pro-style.

For Daniel, it was his road racing and training experiences in far-corners of the country, cycle-touring in India, Sri Lanka, Thailand and Vietnam, and as part of the Rapha Continental series. Having done Continental films in Australia and New Zealand, these adventures highlighted the people and places you encounter by chance on the road – a big part of the Soigneur experience.

Soigneur runs seasonal trips for individual and group bookings, as well as bespoke events for corporate and private groups.We also host day rides upon request.

Read more about past trips here and keep informed of upcoming trips here.

Email us info@soigneur.cc

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